The tourism industry sells a utopic perception of the traveling experience–
one that travelers eagerly devour. This thesis aims to disrupt this illusion in order to expose these consumed biases. Therefore, trbl agcy, is a creative agency created to satirize a travel agency and a campaign that focuses on the refugee and migrant crisis in Turkey, Greece, Italy and Bangladesh.
The campaign is an advertising stunt – a postcard stand with twenty four postcards carefully curated to contrast beautiful imagery with horrific situations. One side of the postcard has an image, while the other side explains the scenery both in its specific and general context. Since postcards are usually consumed by tourists as souvenirs, the most authentic location for displaying the installation is at souvenir shops in the countries that are on focus.
A tourist is willing to engage with troubling information as long as it belongs to history. This thesis deals with current issues in an approachable way to provoke critical thinking and immediate response, while there is still time to make a change.
Designed & Coded by tamir moses