The Idea: To show that Apple is working on a new iPhone.
Guerrilla Billboard Promoting the launching of a new iPhone X
· Concept · Art Direction
For this campaign, I applied apple's manufacturing and marketing process by placing the insides of an in-development iPhoneX on top of a building under construction to communicate the idea of development without outright saying so.
The campaign I designed splits into four phases. Each phase is two months. As the construction progresses, more of the iPhoneX advertisement takes over the building facade.
Designed & Coded by tamir moses