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The Idea: To show that Apple is working on a new iPhone.

Guerrilla Billboard Promoting the launching of a new iPhone X

· Concept · Art Direction

For this campaign, I applied apple's manufacturing and marketing process by placing the insides of an in-development iPhoneX on top of a building under construction to communicate the idea of development without outright saying so.
The campaign I designed splits into four phases. Each phase is two months. As the construction progresses, more of the iPhoneX advertisement takes over the building facade.

Designed & Coded by tamir moses