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BirdsEye
In-store Activation & Problem Solving


BirdsEye sells frozen fruits & vegetables products. The company wanted to change people's perception on frozen food products. My insight was that frozen products are perceived as unhealthy due to the fact that it's likely to be displayed next to the unhealthy products like fries, gelato etc.
As part of my solution, I suggested a separate branded fridge which would be located at the front section right next to the non-frozen vegetables & fruits. In order to keep the product frozen, I designed a branded cooler bag, which can be attached to the shopping cart. This way, consumers may pick frozen items right at the beginning when they enter the store without any concern. In addition, I designed a fun interactive game called "Ice Breaker", in order to make BirdsEye and the consumer engage with one another and have great user experience and interaction with the brand. By using the hammer, the user slams as hard as he can on a platform with sensors. If the user reaches a certain level with his slam, He can win a free BirdsEye product.



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