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tamir moses / Mobeego - Just in Case (Advertising) / Tide (Branding & Advertising) / DrinkSavvy - Rape on the Beach (Advertising + Activation) / Design and Disinformation Conference (Identity) / trbl agcy (Publicity Stunt) / Jeff Koons' Balloon Dog (Publicity Stunt) / TIME Magazine - Welcome to America (Satire) / Damn You! (Sustainability Stunt) / Climate Change Inflatable Globe (Product Design) / Cystic Firbosis Trust (OOH & Social Media Campaign) - Coming Soon / CIANA (Identity & Social Media) / Interactive Poster (Creative computing) / BBHxMEDIACOM (Printed Ad) / Weather Gallery (Creative Computing) / Burger King Response (Social Media & OOH) / BirdsEye (In-store Activation & Problem Solving) / Syrian Skittles (Reaction to the News) / Decoded Fashion (Experimental Interactive Design) / Not A Traditional Poster (Experimental Augmented Reality) / Linear & Non-Linear Press Release (Creative Computing) / Let My People Go (Activism) / United Nations Ignore All Evil (Satirical Sticker) / Blue Bottle Coffee (GIF'S) / Daily Dialouge (Creative Marketing) / Make America Great Again (Satirical Poster) / Hook, line and sinker (Advertising Campaign - Coming Soon) / The New King (Satire) / Merry Christmas < (Satire) / / /

In-store Activation & Problem Solving

BirdsEye sells frozen fruits & vegetables products. The company wanted to change people's perception on frozen food products. My insight was that frozen products are perceived as unhealthy due to the fact that it's likely to be displayed next to the unhealthy products like fries, gelato etc.
As part of my solution, I suggested a separate branded fridge which would be located at the front section right next to the non-frozen vegetables & fruits. In order to keep the product frozen, I designed a branded cooler bag, which can be attached to the shopping cart. This way, consumers may pick frozen items right at the beginning when they enter the store without any concern. In addition, I designed a fun interactive game called "Ice Breaker", in order to make BirdsEye and the consumer engage with one another and have great user experience and interaction with the brand. By using the hammer, the user slams as hard as he can on a platform with sensors. If the user reaches a certain level with his slam, He can win a free BirdsEye product.


Designed & Coded by tamir moses