The Idea: To show beautiful photos of nature. Nature is natuaally beautiful. We just need to keep it clean.
Dove always challenged beauty and what does it mean to be beautiful. In an era where more people are considering plastic surgeries, dove "natural beauty" campaign is here to remind everyone the beauty is something natural. The big idea was to take beautiful and natural images of nature and to show how beautiful the just the way they are. Same as we should keep our nature clean, we also need to keep our body and face clean. Dove provides the best products for that.